After selling his soul, packaged in various forms, beginning in the late 1980s, McLeod sold his soul on eBay in 2000. He writes:
After the story broke, for about a week I spent my afternoons on talk radio shows getting into theological arguments with people over whether or not my soul was a renewable resource that could be bottled. When talking to reporters I played it straight, though I also tossed out plenty of clues that allowed them to form their own opinions about how serious I was. During interviews, I played a greedy capitalist who was out to make money and who was prone to say things like, “The great thing about America is that you are rewarded for selling your soul. That’s what makes this country great. I’m sure Jesus was a free market capitalist.” Or “I may not have a soul, but I have a new car, and I’m doing great.” (From the artist website)
