Not Only Cigarettes was a new video art exhibition format created in order to be shown through the screen of a cigarette vending machine. The project run both in real life (IRL), on a physical vending machine in Viareggio (Italy) and, URL, on the Green Cube Gallery exhibition space.
Luca Leggero transformed the integrated screen of a common vending machine into a video art display. This machine, which is located on the sidewalk outside a bar, is visible by drivers and random people who pass by. It works 24 hours a day streaming video art on loop to an unexpecting audience.
The exhibition opened on Friday 15th February at Bar Tabaccheria Marin in Viareggio (Italy) and until April 2nd 2019, the machine looped one of the 32 participating artists!